Case Study 2

John Lewis Partnership and HSBC

The Challenge

John Lewis Partnership was creating a road show to provide information and training prior to the launch of their new partnership card.

Dramatic Results was required to:

• Add value to the road show.
• Support and enhance the conventional presentations, and ensure partners left the road show confident, motivated and informed. (See Polished Presentations)
• Use expertise in creative training to devise, develop and produce an appropriate creative component.
• Introduce and facilitate an interactive element which is fun, energising, interactive and challenging, but not threatening

Selecting and Using The Tools

Research

• Collate information about credit cards.
• Identify clients expectations and requirements.
• Collect soft data from partners through anonymous questionnaires. (Feelings, concerns, enthusiasms).

Presentation

Using research data we devised and presented:

• A short fun scene to introduce and start the road show.
• A series of short entertaining scenes, drawn from factual content and partners input, to provide opportunities for the audience to share ideas and reactions.
• Dramatic Results facilitated discussion, questions and participation from the audience.
• Partners experimented and demonstrated improved strategies in facilitated interventions, assisted and supported by colleagues.

Benefits

• Partners create, explore and evaluate appropriate individual strategies to promote the partnership card in a safe and supportive environment.
• Partners know what success looks and feels like
• Demonstrate and share skills dealing with a range of customers.
• Sharing ideas and skills with colleagues.
• Confident to use marketing materials and deal with customers questions.
• Able to enthuse and influence peers.

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